The MAMI (Mediterranean Africa Market Initiative) model is going to be a pacesetter in Kenya. Adapted from an initiative that began in Rome and expanded to the whole of Italy, boasting over 100 markets they key is in farmer empowerment.
When a farmer is empowered, they can concentrate on production without the pressure of maybe cutting corners just to make their product more appealing.
‘The markets will let people learn about food availability. Consumers should not expect seasonal produce all year round. Don’t ask for strawberries when it’s not in season.’ Pedro, a member of (what are they members of?) explained.
Only farmers coming from a 100 kms radius of Nairobi will be bringing their produce.
“We are not competing with the regional markets, and no middle men are involved, and no resellers can come into the market.”
A farmer is thus able to connect with the consumer, and the consumer gets to know the farmer on a personal level. This builds trust in what they are consuming.
As a rule, strict production practices are expected, and even at the market, fresh produce will be handled with utmost care. Refrigeration will be provided to ensure food safety.
As we debated on the proposed locations, we were honoured to meet and share a meal with the Italian Deputy ambassador and her spouse as they cheered us on on the project as well as promising to be on board as the project takes full flight. Such a pleasant couple.
The two members from the donor organisation, Mr Erico and Mr Pedro sat with us in meetings and did the site visits.
But it was in the farms that they fully came alive, as they interacted with the farmers, encouraging, advising and even defending some of them.
It’s no secret that African parents sometimes never let the reins go completely, even after their children have proven that they are capable. They engage in helicopter parenting of their adult children, it’s probably why.some just leave the farm without looking back.
But again, there is hope. While visiting the farms we were able to see for sure which farms are successful and which ones are still coming along.
Farmers who are hands-on, living and working on the farm no doubt are doing better.
You cannot sit in Nairobi and.be.giving instructions.over your Airtel line and expect your farm to run as it should.
So many young people want to farm, but long distance farming.
It hardly ever works, really. It’s like when someone goes abroad to work and sends.money to his relatives to invest in land and rentals. The percentage of those that actually work is negligible.
You have got to be there, running your farm business.